Chapters 3 and 4 : Learning how to build your brand and mastering social media apps for reporting

Chapter 3

- Brand is your image, personality, how people see you

- Branding, brand are typically associated with marketing and advertising

-social media allows you to build your brand by sharing work directly

-expect hiring managers to analyze your social media profiles, posts will impact getting hired or not

-improve journalistic skills- newsgathering, distribution of news, and audience engagement

-Key Steps with social media: Search, analyze what you are searching and act on it, and assume everything you post is public

-Be consistent on all platforms and understand your audience

-Always think before posting

- Seperate personal and professional accounts just to be safe

-Your own website acts as your portfolio, highlights your work and skills- domain name, home page, site title, about page, media platforms,

-profiles on Twitter, LinkedIn, Facebook, Instagram, Snapchat should all be public

-profile photos, bio, keywords, website link,

-be consistent, engage the reader, use visuals, show your style, share ideas, connect with people

Chapter 4

- Using the right language on social media: handles, hashtags, tagging, geo-location, notifications

-Twitter:

Live tweeting- directly engaging with audience

Visual element- to catch the eye of the reader

Twitter lists- organize to your liking

Retweets, replies, and likes- ability to share your opinion

Direct messages- privately engage with people

Twitter polls- to see what the public opinion is

-Facebook:

Signal- a discovery and curation tool for journalists; can search trends, photos, videos and posts

Facebook live- allows you to engage with public

Private messages- from professional page

Schedule posts for a later publish time

Use restraint with hashtags in your posts

-Instagram:

All about visuals

Less is more, hastags are king

No clickable links allowed

Filters

-LinkedIn:

Advanced People Search to find sources

Find Alumni

Company pages

LinkedIn groups

See who is looking at your profile

LinkedIn for Journalists group

Share how you are developing as a professional

-Snapchat:

Snapcode- snapchat identity

Snapstory- share events from your day

Geo-filters

10 second video limit, can also set to infinite

See who watched your story

Social Media Command Center- TweetDeck and Hootsuite allow you to monitor multiple social media streams from one dashboard

-Social newsgathering:

Tips ine- to find story ideas

Sources- to find sources for a story

Conten- to find information for a story

-Social listening

-Create lists, subscribe to lists, grassroots groups

-Advanced sleuthing by location, keywords, and time

Types of Crowdsourcing:

Voting

Witnessing

Sharing personal experiences

Tapping specialized expertise

Completing a task

Engaging audiece

-Report what you gather